Your Instagram bio is an opportunity to tell your story in a small space. It’s your chance to connect with people and share what you stand for and why they should follow you. The Instagram bio gives you 150 characters only!
The bio is also one of the first places people look when deciding whether or not to follow you. They might be interested in your profile, but will likely only follow if they understand what you’re about and what you’re posting about.
The more followers you have, the greater you’ll grow your following and build your brand online. But without a decent bio, you don’t stand much of a chance.
Turn your Instagram bio into a marketing masterpiece. Learn how to get more followers on Instagram to get more customers/followers. A great bio description or headline can be the difference between getting or losing followers so its essential brands have the best one.
What makes a good Instagram bio?
Before you create an Instagram bio, ask yourself if it serves your goal of getting people to follow you.
What is the promise that your brand makes to customers?
Do you want to be known as a business which focuses on serious and informative content, or do you want to be fun and playful?
What unique skills do you possess that others don’t?
What is the geographic area you provide service to?
What is the most important action that you’d like people to take when they visit your profile?
If you want people to follow your Instagram account, ask them to. You can also encourage visitors to follow your Instagram feed, or share their photos with a branded hashtag.
How to make Instagram bio attractive?
Your bio is the place where you can include key details about your business. For example, you can write about your professional background, location, website address, and any other information.
There are 3 key elements that every brand needs to have in their Instagram bio. The first is your profile image, the second is your username, and the third is your description.
If you are a business owner, you need to have an Instagram profile. Your profile is essentially your digital business card. It’s where potential customers will come to learn more about your company, so it’s essential that it is designed in a professional manner.
Let’s get started…
1. Use keywords in your profile title.
It’s a good idea to use keywords in your name field.
When you click Edit Profile, the first field you’ll see is Name. This is unique from your Username, which forms your Instagram profile URL (http://instagram.com/username) and represents the brand name for your profile page.
The Name field, in fact, contains the first 30 characters of your Instagram bio and is extremely important for Instagram SEO.
If you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section.
2. Writing the Instagram bio attractive
Having to explain to your audience why they should be interested in your brand can be a challenge when you have limited characters.
Information overload. Even explaining the who, what, where, and why of your brand in the bio is hard enough.
Your business bio is a chance to engage with potential customers, showing off your main focus and giving them the answers they need.
Explain to the reader what makes you special, and why he or she should follow you. Make it clear how you and your business can help people.
It’s important to show off your brand voice in your bio. Your brand is your unique personality. It helps you stand out against the competition, and can be extremely powerful in helping people remember your company.
Make sure you include a call to action that is clear and actionable. Keep your call to action short, but clear so users know exactly what you want them to do next.
How to add multiple clickable link in Instagram bio?
You want to add a link in your Instagram bio that leads to your website or the product page. However, you do not know-how.
Learn here, I’ll let you know how to add multiple clickable links in your Instagram bio.
There are tools that allow you to merge multiple links into a single page with a unique URL link.
With the help of Dorlink.me Service you can to the same.
Create your unique bio link page.
Create a great-looking URL for your blog, website, or online store.
Make your links look better with our shortened URLs.
Get valuable information like referrers, countries, operating systems, languages, and more to see how your links are performing.
I'm a Digital Marketer who loves SEO, SMO, Adwords, PPC, content marketing, email marketing, blogging, social media marketing, conversion optimisation, SEO copywriting, SEO tools, ... I guess you get the picture.